We help small businesses determine who they need to market to, how to focus their efforts, and how to optimize their marketing budgets.
We consult with businesses to identify your problems, articulate them with clarity, and solve them creatively using first principles.
growth is a result of clear thinking and specific action
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growth is a result of clear thinking and specific action «
Issues with growth?
Here’s how our 3-phase process can help.
Phase I: Establishing the Premise
01. Follow the Pain, Identify the Problem
We meet with you to do a deep dive on your business, pull the thread on your pain points and collect accurate data about the current status of your business as it is.
02. Clarify the Problem
We use the collected data to articulate the issues that led you to reach out in the first place into a specific problem that we can solve.
03. Imagine Success, and then Define it
Now that the problem is identified with clarity, we define in detail what a successful solving of this problem would look like when completed.
Phase II: Taking specific Action
01. Draw the Road Map
Marketing can seem like an amorphous blob of vague efforts and uncertain outcomes. With our success defined, we create a custom plan of actions for each phase of our plan.
02. Designate Specific Action
With our systematic map for reaching success drawn up we then assign specific, actionable items to each person involved in the effort. These actions are clearly defined and deadline based, to ensure we make progress.
Phase III: Evaluation and Iteration
01. Evaluate Progress
With regularly scheduled check-in meetings we will evaluate our progress, adjust as needed, and ensure we don’t stall along the way.
02. Iterate the Process
As with any journey, there will be bumps in the road and obstacles for us to overcome. As we evaluate our process we will note what is working, where there are struggles, and iterate as needed.
03. Repeat and Refine
We hone our process, continuing to evaluate, iterate, act, evaluate, iterate and act.